I hold a Bachelor of Arts degree in English from Campbell University and a coaching certificate from the Center for Transformational Presence. My varied work experience led me to design, a medium that combines my love of stories and aesthetics, and the founding of Local Color Branding.
I have a ton of hobbies: If it's hands-on and/or art-y, I have probably tried it or thought about trying it.
I am an amateur photographer and have created interior designs for friends, remodeled my own homes, painted more walls than I can count, learned how to use a miter saw and sew, and much more. I have a bit of a green thumb and eclectic taste in home interiors. I am also a reader who's interested in most things esoteric. I even had a brief run as a co-host for a hobby podcast called There Are No Tangents before life got too busy to keep it up. Even though black is my favorite color, I love colorful art...hence the name of my collage hobby / side hustle Colorful Humans Paper Arts. I love to travel (I know - who doesn't?) and constantly seek new experiences.
I spend as much time outdoors as possible, which is a delightful experience here in my beautiful town of residence, Asheville, NC. I work primarily with clients in Kentucky, however, where I lived for four years and where Local Color was founded.
Creative & artistic | Sensitive | Wry | Meticulous | Imaginative | Non-judgmental | Thoughtful | Present | Focused | Good listener | Curious | Caring | Unconventional | Supportive
Words from friends
I'm Lisa Van Hoever, founder of Local Color Branding.
I've always loved stories, both told and read, and I've been a hands-on creator for as long as I can remember. Today I'm a multi-disciplinarian who weaves my love of stories with design to create the branding and marketing that will effectively launch your small / local business.
I don't believe work and play are mutually exclusive. Neither are brand development and art: Both are built on self-expression. I look forward to working with you to craft the right expression for your brand.