I think of brand identity as the essence of your business and the setting for your brand story: both a location that is desirable to your audience and the means by which they encounter and experience you and your services.
Visual Language with Purpose
Templates and stock images are fine if you don’t want to differentiate your brand, but your audience will recognize the lack of attention and intention in your brand essence. For your brand to stand out in your field, your visual language must stand out too.
Your Business's Essence
You want your brand identity to represent your business's authentic personality. That’s where coaching comes in. You know your business better than anyone else; through fun and experiential coaching techniques, you access your inner guidance to locate your own visual brand language.
Your Business's Unique Resonance
You offer a unique service to your clients, so don’t settle for stock images and generic templates. You have created an impactful brand when your clients see your business exactly the way you want them to see it. Understanding your clients and demonstrating why you are the ideal business to help them with their specific needs are central to an effective and authentic brand. Your values and uniqueness are front and center when establishing a business - they are what set you apart. Authentically representing your brand through your brand identity will not only lend your business a sense of credibility and trustworthiness but will also resonate with your audience on a deep emotional level.
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