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The sounds of beautiful words. The poetry of beautiful images. The vivid colors of sunrise and sunset. Details, texture, hidden meaning, light and shadow, variety, and the unexpected, like the hues of minuscule mushrooms and moth wings. Imagination made manifest.

These are the things that capture my attention.

As you explore and build your brand language, each decision, made with attention and intention, is strung to the next, forming a string of pearls, unique, valuable, and beautiful - an offering of love, your essence exalted and encapsulated in a gift to yourself and the world.

01

My Story

I am a multi-disciplinarian with a soul mission to inspire others to discover the inherent beauty and magic in the mundane - the unexpected, if you will.

Translating my soul mission to Local Color, my goal is to channel the energy and inspiration you need to imbue your business's brand essence with your own inherent magic via a combination of coaching and creative collaboration.

02

Your Story

I work with entrepreneurs to co-create bespoke visual identity products that they are delighted to share, even if they are starting with a limited budget. My clients are on a path of personal growth as they are growing their businesses, seeking deeper meaning in life, connection with their creativity, and alignment with their true purpose and highest potential.

03

Our Story

​More people than ever are establishing their own businesses and building their own legacies.

 

If you are starting your business from scratch, whether you are a freelancer or coach or other small business owner, you don’t have to waste your time struggling through business names, logos, website templates, and color schemes. That’s where I come in.  We collaborate to build the brand identity that represents your essence.

I'm Lisa Van Hoever.

I'm a multi-disciplinarian who lives for novelty, and 

I'm a collector of knowledge, things, images, experiences, and stories. I transmute and share my collections through my creations.

What does that mean for my clients?

 

When we collaborate, the products you create with me will be completely unique and utterly you.

Have you ever perused websites and noticed how generic they appeared? Or checked out the work of a website designer and noticed that many of their products looked similar across their clients?

 

I want to help you build a brand identity that is as unique as you are in your field and that will form the basis of your business's legacy.

Combining my eye for aesthetics, love of stories, and experience in communications and coaching, I’m particularly interested in creative expression: Your visuals will bring a richness to your brand language, and the imagery you choose can tell a story beyond words, evoking an entire story's worth of emotion in a moment, forming a deep and lasting connection with your audience.

I trust that my desire for novelty is a motivating gift that allows me to hold a vision for the future in service to others.

I also trust that I will gain perspective that will allow me to find collective well-being solutions, especially when I remain excited and expanded by what I am learning and doing in both my career and in my personal life. 

It's no secret that the world is changing rapidly. People from all walks of life are increasingly focusing on mental health and wellness. To meet this demand, I hold a vision for the lightworkers and helping professionals who aim to serve their communities in an authentic and uniquely resonant way. I hold this vision for all of my clients. 


I love art and creating in a myriad of forms - we can call it an obsession with all things visual and hands-on -  from the podcast I co-host to photography to digital design; from using a miter saw to furniture refinishing; from interior design to sewing; from floral arranging to making event invitations. 

Before resigning to stay at home with my first baby, I had a blast as an executive assistant in the aerospace industry, where I gained a ton of experience with mentorship, project management, and public relations. Now, in addition to my Local Color work, I'm an intuitive coach (Center for Transformational Presence grad), a writer for a regional magazine, and graphics freelancer for small businesses. I have a B.A. in English.

My approach to building brand identity is multi-disciplinary, collaborative, affordable, and reflective. 

Beginning with coaching, we explore your business vision to identify the elements of your brand expression and co-create the products you need from there.

Integrating intuitive coaching techniques and a passion for creative expression, I will guide you through a branding process with the result of a brand identity that represents who you are as a heart-centered entrepreneur. 

Because affordability and authenticity are the hallmarks of my offerings, you can take your visual identity with you if you need to upscale your website and digital products in the future. You will also retain full ownership of all your brand assets, including your website and domain name.

Translating my soul mission to Local Color, my goal is to channel the energy and inspiration you need to imbue your business's brand essence with your own inherent magic via a combination of coaching and creative collaboration.

I am passionately creative and love designing print and digital materials, including basic web design, logos, newsletters, ads, flyers, and more. Further, with a degree in English and years of experience with visual and verbal communications, including writing and editing, I am also equipped to assist you as you create the content for your website, newsletters, and other written messaging.

Q&A, your essential qualities, inspiring images, sample typography + imagery, and more go into your personalized brand lookbook.

01

Elements

Two coaching sessions
Inspirational lookbook
Brand assets guide
* Logo in 2-3 colorways and logo alternate in .jpg, .png, and .svg formats
* Color palette with hex codes
* Typography
* Imagery

02

Essentials

What are you discovering about your brand's essence?

03

Additional Offerings

Your essence made visually manifest through inspiring imagery & typography

Value Exchange

Because each client's needs are different, I offer products at a variety of price points. If your needs differ from the packages shown here or you have budgetary restrictions, please contact me for a quote. 

I value affordability and will consult with you to understand your budget. 

01

Elements

$880

Two coaching sessions
Inspirational lookbook
Brand assets guide (2-3 revisions)
Logo and submark in 2-3 colorways in .jpg, .png, and .svg formats
Color palette with hex codes
Typography and imagery
Email and Voxer access for one year (good for simple design questions, etc.)

Two coaching sessions
Inspirational lookbook
Brand assets guide

Logo and alternate logo in 2-3 colorways in .jpg, .png, and .svg formats
Color palette with hex codes
Typography and imagery

Email and Voxer access for one year (good for simple design questions, etc.)

02

Essentials

$1,880

Two coaching sessions
Inspirational lookbook
Brand assets guide (2-3 revisions)
Logo and submark in 2-3 colorways in .jpg, .png, and .svg formats
Color palette with hex codes
Typography and imagery
Basic website design (2-3 revisions)
Newsletter template
Business card design
Email and Voxer access for one year (good for simple design questions, etc.)

Two coaching sessions
Inspirational lookbook
Brand assets guide

Logo and alternate logo in 2-3 colorways in .jpg, .png, and .svg formats
Color palette with hex codes
Typography and imagery

Email and Voxer access for one year (good for simple design questions, etc.)

03

Additional Offerings

Starting at $30

Ads
Flyers
Logos
Website design

Business card design
Newsletter templates
Social media templates
Coaching sessions
Design consultations
Color palette assistance
Art collaborations

Two coaching sessions
Inspirational lookbook
Brand assets guide

Logo and alternate logo in 2-3 colorways in .jpg, .png, and .svg formats
Color palette with hex codes
Typography and imagery

Email and Voxer access for one year (good for simple design questions, etc.)

RenR logo

RenR business logo

Ragnar Remodels logo

Ragnar Remodels business logo

Firefly logo sample

Firefly logo concept

Human Design-inspired digital collage

Human Design-inspired digital collage

Reconnect

Digital collage for booklet

Podcast Website

Basic website design

Interior Design

Concept to hands-on execution of kitchen redesign

Writing Sample

Magazine article

Vision Offerings

Flyer design

Brand Essence Lookbook

Brand essence lookbook

Logos and Concept Artwork

Logo and concept work

Signage-inspired Color Palettes (1)

Pinterest post

Woodford and Jessamine Chamber Ads (1)

Business ad

Instagram Reel Sample

Instagram Reel

Podcast cover

Podcast Artwork

Neighbors of Stanford Ad Final (1)_edited

Business ad

The Enneagram Connection Brand Book (1)

Brand assets guide

Better Homes & Gardens One Room Challenge

BHG One Room Challenge | Concept to execution of bedroom redesign

Logo Concept

Art concept and sample color palette

Event Invitation

Handmade event invitation

Writing Sample

Magazine article

Your Future You

Business flyer

Digital Drawing

Digital art inspired by Vera handkerchief design

Logo Concept

Logo concept

Podcast Logo

Sample art for original logo

Digital Collage

Digital collage

Blog Post

Website post

Social Media Post

Social media post

Concept Art

Digital sketch for logo concept

9 Things About Me

01

I was named after Lisa Marie Presley. 

02

My favorite color is black, but I'm obsessed with colorful art - especially street art - and I am a nonconformist when it comes to color theory and design.

03

Despite having terrible stage fright, I taught high school English for two years after college.

04

Clue has been my favorite movie since childhood, combining my affinity for dry humor and murder mysteries. 

05

I've traveled to 10 other countries, and I daydream about visiting Egypt and Istanbul. 

06

I have five tattoos and ideas for lots more. 

07

My first reading love as a young kid was the Nancy Drew series. 

08

Besides Eastern North Carolina, I've lived in Savannah, GA; Washington, DC; Central Kentucky; and now my family is in the process of moving to Asheville, NC. 

09

My oldest son's name was inspired by the Loch Ness Monster, and my youngest's name comes from a Scott Fitzgerald novel. 

Words from friends
Creative & artistic | Sensitive | Wry | Meticulous | Imaginative | Non-judgmental | Thoughtful | Present | Focused | Good listener | Curious | Caring | Unconventional | Supportive | Smart sense of humor | Sassy
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© 2022 Via Intuition LLC | Site by Local Color Branding

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