Weaving storytelling with compelling design to launch small / local businesses
Expertise
A website is a critical digital marketing tool, offering the opportunity to make an impactful first impression on potential clients. A thoughtfully designed website will enhance your business's credibility, engage your audience, showcase your offerings, and integrate with your other marketing efforts.
A carefully crafted brand identity will effectively convey your brand's personality, serving to differentiate your business from competitors and create a connection with your audience. Your branding works cohesively with your marketing efforts to tell your brand's story in a consistent voice.
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Taking an omnichannel approach to marketing will give your business a competitive edge. By focusing on the marketing tactics that will reach your ideal customer base, you eliminate wasted advertising spend, energy and time and increase opportunities to build the right customer base for business growth.
Marketing collateral includes a wide range of assets used to support your marketing tactics, including advertisements, business cards, brochures, and email templates. Marketing collateral uses your brand identity as the backdrop for these assets to convey your marketing message, establish a professional image for your business, and draw in your ideal clients.
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Why is brand identity so important?
Brand identity is the visual language with which you communicate to effectively engage your ideal audience and offers a base for consistent messaging, both verbal and visual. This language tells your story beyond words and becomes an experience for your audience, impacting how they will feel about your business.
Before you begin marketing your business, develop your brand identity to ensure your marketing efforts are maximized.
Lisa does an absolutely fantastic job, and at very reasonable rates, to help small businesses with their branding designs and websites! She is one of the kindest people I have ever worked with, and she makes it a joy to step through the process with her. I highly recommend her to small businesses who feel overwhelmed by high priced, or unreliable, alternatives for graphic design, and web design!
Robert, Marketing & Media
Lisa has been an amazing thought partner throughout the process of determining how I want to authentically express my new brand. She has been patient to meet me where I am in the process, and offer support that is relevant at the time, whether it is designing a prototype flyer, offering feedback on website design, and most recently designing my logo and brand elements. She has a strong intuitive read on what her clients are trying to manifest in the world and is deeply committed to getting them results they can be proud to share with their customers. Highly recommend her as a strong confidant, coach, and designer for those who are ready to bring forth soulful business concepts into the world.
Elizabeth, Coach
When I started working with Lisa, I had no idea her style of coaching would be so impactful! The way she is able to help you see the potential that is locked inside of you is absolutely amazing! As a business owner, I never realized how powerful I could really be. I would highly recommend Lisa to anyone looking to improve themselves!
Chris, Marketing & Media
I LOVE the way that you write. Absolutely love it. I’ve had quite a few articles written about me and on camera interviews or features. Yours are my favorite. Thank you for paying attention to what we said and writing the story around that, rather than writing us into the story that you want.
Jessica, Media
